10 Tips for a Solid B2B Content Strategy

 A solid content strategy is a foundation for a successful engagement with your target audience in this Digital Age. Follow these 10 tips to create content that will resonate with your business leads, bringing you closer to a healthy conversion rate.

What is the best way to create content for my business audience? It’s a question many of our clients ponder as they roll out their B2B content strategy. There are certainly a number of options. The type of content you choose could vary, depending on why you’re creating it. For example, if you’re blogging about industry trends or thought leadership, you’ll have a different approach than if you’re creating direct response content like an ebook, webinar, or whitepaper.

What are the ways you can add value to your leads? Here are some suggestions:

1. Establish yourself as an expert through your blog. Share tips, advice, news, and other information that is useful to your target audience.

2. Offer a newsletter that is of value to the reader and delivers good content regularly, not just ads for your products and services.

3. Provide fresh content on a regular basis and send it to your list. Let them know that you are keeping up with what’s happening in your niche and show them you’re on top of it.

4. Offer a bonus for subscribing, e.g., free software or even a free product or service from you or from an affiliate who is paying a commission for the referral,

(also see “How I Got Nearly 9% Conversion Rates in Affiliate Marketing” with 10 Done For You Templates Ready To Install in Few Clicks… Promote Affiliate Offer, CPA, Clickbank, Forex Offers, Crypto Offers, NFTs, and More..).

5. Provide recommendations for good products and services that are not yours — this builds trust with your visitors and enables them to see that you’re more interested in providing good information than in selling something at any cost!

LEAD STORY CONTENT

The greatest salespeople in the world are those who have mastered the art of selling without selling. They don’t push their products or services on prospects; they guide them gently and persuasively into a position where they come to their own conclusion that this is what they want.

The experts say that when you don’t sell, you can sell more — even in a short period of time. They call this process “consultative selling.” Instead of pushing your product, you give prospects expert advice about how to solve their problems and improve conditions.

The key is to ask good questions and listen keenly to the answers. You can do this face-to-face or over the phone, but it definitely works best when you meet people in person. If you’re new to consultative selling, here are some tips:

1) Start by identifying your prospect’s problem.

Never assume that they understand what your product can do for them; if they did, they sure wouldn’t need you! You might have to do a little research before talking to your prospects to better understand where they come from.

2) Don’t sell. Engage.

In the B2B world, customers don’t want to be sold. They want to engage and learn more about your products and services.

fastest & easiest way for your video and graphic design marketing solutions — Instagram Promotion Design Template and Youtuber Kit Template, so you can build relationships with your prospects through educational content.

3) Set Goals and Key Performance Indicators (KPIs)

Before you can begin tracking your progress, you need to figure out what you’re actually tracking. To do that, you need to set SMART goals and KPIs.

SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-bound. The SMART mnemonic was originally created for measuring performance in the workplace, but it’s also great for business planning.

A goal that is specific will be clear about the desired outcome.

Measurable means you can easily determine progress toward your goal.

Attainable means the goal is realistic given your resources and constraints.

Relevant means the goal matters to your business plan.

Time-bound means there’s a deadline for meeting the goal.

KPIs are a related concept that stands for key performance indicators. KPIs are metrics that help you understand if you’re meeting your goals or not. KPIs should be thought of as measurable items that can be tracked regularly to assess whether you’re working toward your goals or not.

For example, a goal might be “increase profits by 10%.” A KPI might be “number of new sales per week” or “number of new customer signups.” These two KPIs allow you to measure how close you are to meeting your goals.

4) Know Your Target Audience Inside and Out:

Your target audience is the group of people you want to reach and convert into leads. The better you understand this group, the more effectively you can market your product or service.

You need to know about your audience’s demographics, like their age, education level, and

gender, but also about their psychographics — how they think, feel, behave and make decisions. This includes their interests, lifestyle preferences, and purchasing habits.

It’s important to do some research into who your target audience is before you start marketing your business.

Demographics. This is where it all begins. You should know everything about your target audience’s demographics — age, gender, location, income level, and other characteristics.

Psychographics. Knowing what a person does and where they live is only part of the story. You also need to know how they think and what motivates them. Your target audience’s psychographics includes their values, attitudes, interests, and behaviors.

Firmographics. If you sell to other businesses, firmographic information — such as industry, company size, and growth rate — can help you identify prospects that are more likely to buy from you.

Of course, knowing basic demographic information about your audience isn’t enough; it’s just the beginning of getting to know them well enough to market successfully to them.

5) Connect With Your Audience — Literally.

3 Ways to Connect With Your Audience — Literally.

1. Reach out on social media.

2. Offer a free trial or demo.

3. Hold a contest or giveaway.

When you’re looking for business leads, you often know exactly what it is that you need. For example, if you want to find new customers or increase sales from existing ones, you might be looking for a company that has a strong social media presence and is actively using Facebook advertising.

Use your knowledge of the target audience to identify companies that fit your criteria. If you’re selling sports equipment, for example, chances are good that a company with a large Twitter following and thousands of “likes” on Facebook would be a good lead. You can use social media monitoring tools like Mention to search for mentions of your target keywords at scale and see which companies are talking about them online.

Once you’ve identified the most promising prospects, start building relationships with the decision-makers in those organizations by connecting with them on LinkedIn (if they have public profiles) or sending them a polite, professional email introducing yourself and your business.

To make sure your efforts don’t go unnoticed, always include an offer — perhaps an invitation to download a free white paper or a promo code for an upcoming product launch — so that your contact has something to gain from responding.

6) Research, Research, Research! 📚

“Research is formalized curiosity. It is poking and prying with a purpose.” — Zora Neale Hurston

I’m sure you already know how important research is to the success of your business. I mean, who doesn’t? But what I’d like to bring to light today is some of the ways that you can incorporate research into your everyday workflow and use it as a way to help you make better business decisions.

There are a lot of different ways that you can use research, but these are just a few techniques that I’ve found useful.

Talk to your customers

If you’re uncertain about whether or not your products are relevant to your customers, ask them! You can reach out directly or send a survey through an online platform, or use a widget like Olark or SnapEngage to chat with customers while they’re browsing. These conversations will be invaluable in helping you determine how satisfied customers are with what your company currently offers.

Talk to experts

While customer feedback is important, it’s equally valuable to talk to industry experts about what they think of the products and services offered by your business.

7) Keep Up With Current Trends 🔥

When you’re running a business, keeping up with the latest trends is essential. You need to know what’s going on in your industry, the world, and even what’s happening on social media.

It can be difficult to stay informed all the time, but we’ve made it easy by breaking down all of the latest business news into simple categories.

You can keep up with recent trends and make sure you’re never out of the loop again!

To be a thought leader, you need to know what your customers are thinking.

What are they thinking?

What are they up to? What do they care about?

How can you help them?

Many business leaders share their opinions on current trends with their audience. You should follow their lead.

8) Don’t Be Afraid to Get Personal. 👩‍💻 👨‍💻

A newsfeed is no longer a place for companies to share impersonal updates about themselves. By sharing personal stories, you can foster stronger connections with your audience.

For example, when the new HubSpot logo and brand identity was launched, They decided to share more than just an announcement (which would have been boring). They wanted to show their audience the story behind the rebrand. So they created a video that lets them get personal and show the human side of the brand.

The Facebook post resulted in over 4,000 reactions and 3,600 comments from people who were inspired by the story of how HubSpot came to be.

How To Write Cold Emails That Get Your Clients

Cold email is the most effective way to get new clients. Improving your cold email game will make you more money. Of course, because this is the internet, there are thousands of articles on how to write them correctly. Here’s how we do it at The SBA( smart business access ) and what we’ve learned about what works (and what doesn’t) with cold emails over the years.

A good cold email has a personal tone — you need to sound like a person talking to another person. But with writing, it can be hard to sound natural and conversational without coming across as chummy or unprofessional. Here are some ways to add personality and make your emails feel less like a mass-produced sales pitch:

Use emojis 💯

Emojis are great for grabbing people’s attention and making your emails feel more casual and fun — they look friendly while still being professional. We use them in the subject line, introduction sentence, and throughout the body of our emails.

Write like you talk 🗣️

9) Content Is King, But Distribution Is Queen 👑🤴👸

Content is king, but distribution is queen and she wears the pants.

Without good distribution, your content is unlikely to be seen. It doesn’t matter how good it is, if you don’t get it in front of the right people.

Here are some of the best ways to do that:

Publish on Social Media.

The main goal here is to generate engagement. Sharing on Facebook, Twitter, LinkedIn, and Google+ can help with SEO as well because of the number of high-quality backlinks generated.

Email Marketing.

Email newsletters and updates are a great way to distribute content as well as increase brand awareness and drive traffic to your website or blog. You can aggregate content in every email newsletter you send and include links to your latest articles or blog posts.

Influencer Outreach(marketing)

. Reach out to influencers who can be helpful in getting your content seen by their followers. This includes social media influencers, bloggers, journalists, authors, etc., with whom you have a personal relationship or can easily gain one through cold outreach or networking at industry events or conferences.

10) Ask for Feedback ⁉️👂📝🖋

Why is feedback important? 🤔

How do I ask for feedback from my customers? 🤷‍♀️

Tips and Tricks 💡

Your customers are the most valuable asset your business has. You know that. They know that. And they want to help.

Think of your business as a seedling, your customers are the water that will help you grow into a beautiful tree 🌳

Feedback is an important part of growing any business. The better you understand the needs of your customers, the better you can meet them!

Your content strategy should be aligned with your business goals to increase conversions. This means that you need to look at what is going to ensure the best ROI for your company and take advantage of that opportunity. With enough creativity, you can create content that gets results while also getting the most out of your budget, so work on finding that balance between the two. The perfect content strategy is one that works well for the users and your business goals.

Cheers …