10 Tips for a Solid B2B Content Strategy
A solid content strategy is a foundation for a successful engagement with your target audience in this Digital Age. Follow these 10 tips to create content that will resonate with your business leads, bringing you closer to a healthy conversion rate. What is the best way to create content for my business audience? It’s a question many of our clients ponder as they roll out their B2B content strategy. There are certainly a number of options. The type of content you choose could vary, depending on why you’re creating it. For example, if you’re blogging about industry trends or thought leadership, you’ll have a different approach than if you’re creating direct response content like an ebook, webinar, or whitepaper. What are the ways you can add value to your leads? Here are some suggestions: 1. Establish yourself as an expert through your blog. Share tips, advice, news, and other information that is useful to your target audience. 2. Offer a newsletter that is of value to the reader a...